About Us

North of Ordinary.

Born of the North. Built for the Bold.

Up here, life runs on fresh air and freshwater. Seasons change fast, and so do the stories. That’s why every piece we make is built to handle whatever the North throws your way — from crisp fall mornings to endless summer nights.

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our story

A Humble Beginning

1837 Outfitters was created for those who find their freedom where the map turns blue — the Great Lakes, the forests, and the wild spaces that define the North. From sunrise paddles to late-night bonfires, we make gear that keeps up with your kind of adventure.

Whether you’re casting off the dock, hiking a ridgeline, or just kicking back by the fire, 1837 Outfitters is made for the moments that remind you why you love the outdoors.

Freshwater. Freedom. The North. That’s our way of life — and it’s stitched into everything we make.

At 1837 Outfitters, we design gear that’s as versatile and enduring as the landscape itself.

Built for long weekends at the cabin, road trips that follow the shoreline, and early mornings when the mist still clings to the trees.

Every hoodie, hat, and tee is a tribute to the explorers, anglers, paddlers, and dreamers who call the North home — even if it’s just in their hearts.

The North has a way of calling you back — to the water, to the woods, to yourself. And when it does, we’ll be right there with you.